Advanced Digital Marketing Course - Honhar

Learn Advanced
Digital Marketing

What’s included in the Program?

Learn how to craft high-converting websites
Learn how to optimize a website for search engines
Learn how to establish a strong foundation for your social media accounts
Learn how to run real ad campaigns and explore different paid advertising platforms
Learn how to sharpen your interviewing skills

Admissions are open

Admissions are open

Class Details:

WEEkday batch - 1

Digital Marketing for Beginners

Tailored for students and aspiring entrepreneurs looking to establish a strong foundation in marketing, regardless of prior experience of knowledge regarding marketing.

Dedicated mentor for each module
In-person interaction with dedicated doubt sessions
Get hands-on experience through practical examples and exercises
Covers both foundational concepts and advanced strategies
Guest Lectures on useful Topics by successful Entrepreneurs
Perfect for students and aspiring entrepreneurs with no prior experience or limited knowledge

Course Price: ₹30,000
Introductory price: ₹25,000 + 18%GST

Admissions are open

WEEkend batch - 5

Advanced digital marketing

Crafted by iOTA’s Pro Managers, filled with expertise, insights, and hands-on learning to boost your practical skills. Elevate your weekends with a specialized course customised for Entrepreneurs and Working Professionals.

Dedicated mentor for each module
In-person interaction with dedicated doubt sessions
Emphasis on case study-based learning
Gain practical knowledge by learning through real campaigns
Guest Lectures on useful Topics by successful Entrepreneurs
Ideal for Entrepreneurs, Working Professionals & Businessmen and students with basic knowledge about digital marketing

Course Price: ₹32,000
Introductory price: ₹30,000 + 18%GST

Admissions are open

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we have taught:

Here’s everything you’ll learn

Week 1: Overview to Branding & Advanced Research

In this module, we will cover the basic terminologies of digital marketing and how to conduct a conducive brand research.

Explaining the terminology of Digital Marketing
Business Idea Validation
Market Research
Competitor Research & Analysis
SWOT Analysis
Price Analysis | USP Analysis
Foundation Research
keywords Research & Strategy

Week 2: Website Desiging & Devlopment

This module will cover the aspects related to the designing and development of an optimal website/ landing page.

Introduction to web presence and its importance
Website structure – domain, hosting, cpanel
Introducing the web designing and importance of UI/UX, the impact of UX on website success
Tools that can be used for mockups – photoshop, figma (basic intro)
Important design assests for a brand
Introduction to CMS – WordPress, Shopify & SEO actions to be performed
Basic traits of a conversion-optimized website
Concept of landing pages for ads
Adding important tracking codes to website
Importance of mobile-optimized website

Week 3: Exploration of search engines and optimizing websites

In this module we will be covering the the fundamentals of search engines and website optimization.

Fundamentals of Search Engines and SERP Features
The Process of Website Crawling and Indexing by Search Engines
Understanding SEO and Different Types of SEO
On-Page SEO and Technical Aspects of Website, Including Website Audit Techniques
Importance of Meta Tags and Guidelines for URL Structuring
Concepts of Robots.txt and Sitemap in Website Optimization
Speed Optimization Strategies for Both Mobile and Desktop Platforms
Overview of HTTP Status Codes: 404, 301, and 302
In-Depth Information on Schema Markup and Featured Snippets
Building the Foundation for Your Business
Creating Business Profiles, Startup Initiatives, Software, and Managing Review Listings

Week 4: Off-Page Strategies & Email Marketing

This module will cover subjects related to link building, email marketing, and the implementation of backend tracking.

Power Links also known as Editorial Links
Author Bios and Pitch Creation
Roundup Link and Business Featuring
Pillow Links or Tier 2 Links
Understanding Web 2.0, Microblogging, Social Bookmarking
Introduction to Email Marketing
Template Creation, Testing, and Email Optimization
Email Marketing Tools
Setting Up Google Analytics and Verifying Data
Configuring Google Search Console
Creating Custom Reports

Week 5: Delving into Google Advertising

This module will cover subjects concerning pay-per-click advertising and various types of advertisements.

Grasping the fundamentals of Google advertising
Varieties of Advertisements
Comprehensive guide for creating a Google Ads account
Managing billing and budgeting within Google Ads
Significance of Keyword Research and associated tools
Exploration of Keywords Research, Match Types, and their Significance
Understanding Quality Score and its influencing factors
Exploring Ad Extensions
Insights into Automated Bidding Strategies
Initiating the journey into the Google Display Network (GDN)
Overview of Targeting Types – Audience, Demographics & Content
Crafting Display Ads
Navigating Ads Placements

Week 6: Exploring and configuring different types of paid advertising options

This module will cover more aspects of digital advertising, from app installs to video campaigns, Google Shopping, and remarketing, with a focus on effective targeting and optimization strategies.

Understanding the concept and benefits of app install ads
Exploring different ad formats available for app install campaigns
Targeting Options for App Install Ads
Tracking App Installs and Conversions
Understanding the importance of storytelling in video ads
Setting up targeting options for video campaigns
Understanding the YouTube audience and their viewing behaviors
Introduction to Google Merchant Centre and its setup
Creating a product feed for Google Shopping campaigns
Configuring shipping settings for products
Creating and managing Shopping campaigns in Google Ads
Optimizing product titles, descriptions, and attributes for better visibility
Monitoring and improving product feed quality
Setting up and tracking key performance indicators (KPIs)
Understanding the concept and benefits of remarketing
Overview to Performance Max Ads and how to setup

Week 7: Grasping the core concept of Social Media Advertisements

This module will revolve around the concept of social media advertisements.

Introduction to Facebook and Instagram platforms
Connecting Facebook Page and Ad Manager
Strategies for Advertising on Facebook and Instagram Ads
Live Pixel Setup and Event Configuration
Concise Overview of Campaign Objectives
Optimization of Campaign Budget and A/B Testing
Step-by-step Guide for Interest, Behavior, and Demographics Setup
Live Campaign Setup and Audience Targeting
Explanation of Key Performance Indicators (KPIs) aligned with Campaign Goals and Objectives

Week 8: Comprehensive Social Media Marketing Strategies

This module will cover the Comprehensive Insights of Social Media Marketing: Content Creation, Influencer Basics, and Doubt Resolution.

Exploring Organic Social Media Marketing
Understanding the principles of Content Creation
Strategies for Audience Engagement
Selecting the appropriate Social Platform
Fundamentals of Influencer Marketing and identification methods
Doubt resolution session on Social Media Marketing and Advertising
Crosschecking Work Assignments

Lifetime free access to masterclasses

Get FREE entry for guest sessions too!

Okay, but what's more to this?

Meet Your Mentors

Glimpse Of Our last Batches

Before you ask!

The online course module is Being tested internally right now

This program is tailor-mode for

Who is this program for?

Transform you into a Growth Hacker

Transition to higher-paying positions seamlessly

Establish a unique presence in your competitive landscape

Acquire customers without investing 1000s of $$$

Become the Top 1% of growth hackers

Get world-class clients using growth tactics

Don't do this course if...

You aim to secure jobs without investing effort

You're disinterested in evolving alongside a community of hardworking individuals

You're inclined towards shortcuts rather than mastering essential skills

You're into theories, not crafting your story

You're unable to commit 6-8 hours per week to sessions and assignments

why honhar?

Looking to gain skills that truly set you up for real-world success? At Honhar, we've crafted a one-of-a-kind learning experience centered around hands-on practice, personalized attention, and inspiring talks from accomplished entrepreneurs.

It's not just about attending classes; it's about empowering yourself, We prioritize real-world application, individualized guidance, and confidence-building to prepare students for success beyond the classroom.

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Backed by the best

The Happy Honhars

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Here’s how life changes
when you shift to the Honhar…

चैट with us

Our Friendly team is there to help.
ask@honhar.in

Visit us

Come and say Hello.
E-287, 6th Floor, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab

Call us

Mon to Fri from 10am to 7pm.
7832879328

हम gyaan नहीं,
skills
बांटते हैं।

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Location 1: E-287, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160055

Location 2: revealing soon

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@2024 Honhar - the skill project

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