Enroll Now

Learn Advanced
Digital Marketing

What’s included in the Program?

  Admissions open till 17th May

  Admissions open till 12th May

Class Details:

WEEkday batch - 1

Digital Marketing for Beginners

Tailored for students and aspiring entrepreneurs looking to establish a strong foundation in marketing, regardless of prior experience of knowledge regarding marketing.

Course Price: ₹30,000
Introductory price: ₹25,000 + 18%GST

 Admissions open till 17th May

WEEkend batch - 5

Advanced digital marketing

Crafted by iOTA’s Pro Managers, filled with expertise, insights, and hands-on learning to boost your practical skills. Elevate your weekends with a specialized course customised for Entrepreneurs and Working Professionals.

Course Price: ₹32,000
Introductory price: ₹30,000 + 18%GST

  Admissions open till 12th May

happy faces
of Honhar

we have taught:

Here’s everything you’ll learn

In this module, we will cover the basic terminologies of digital marketing and how to conduct a conducive brand research.

 

  • Explaining the terminology of Digital Marketing
  • Business Idea Validation
  • Market Research
  • Competitor Research & Analysis
  • SWOT Analysis
  • Price Analysis | USP Analysis
  • Foundation Research
  • keywords Research & Strategy
This module will cover the aspects related to the designing and development of an optimal website/ landing page.

 

  • Introduction to web presence and its importance
  • Website structure – domain, hosting, cpanel
  • Introducing the web designing and importance of UI/UX, the impact of UX on website success
  • Tools that can be used for mockups – photoshop, figma (basic intro)
  • Important design assests for a brand
  • Introduction to CMS – WordPress, Shopify & SEO actions to be performed
  • Basic traits of a conversion-optimized website
  • Concept of landing pages for ads
  • Adding important tracking codes to website
  • Importance of mobile-optimized website
In this module we will be covering the the fundamentals of search engines and website optimization.

 

  • Fundamentals of Search Engines and SERP Features
  • The Process of Website Crawling and Indexing by Search Engines
  • Understanding SEO and Different Types of SEO
  • On-Page SEO and Technical Aspects of Website, Including Website Audit Techniques
  • Importance of Meta Tags and Guidelines for URL Structuring
  • Concepts of Robots.txt and Sitemap in Website Optimization
  • Speed Optimization Strategies for Both Mobile and Desktop Platforms
  • Overview of HTTP Status Codes: 404, 301, and 302
  • In-Depth Information on Schema Markup and Featured Snippets
  • Building the Foundation for Your Business
  • Creating Business Profiles, Startup Initiatives, Software, and Managing Review Listings
This module will cover subjects related to link building, email marketing, and the implementation of backend tracking.

 

  • Power Links also known as Editorial Links
  • Author Bios and Pitch Creation
  • Roundup Link and Business Featuring
  • Pillow Links or Tier 2 Links
  • Understanding Web 2.0, Microblogging, Social Bookmarking
  • Introduction to Email Marketing
  • Template Creation, Testing, and Email Optimization
  • Email Marketing Tools
  • Setting Up Google Analytics and Verifying Data
  • Configuring Google Search Console
  • Creating Custom Reports
This module will cover subjects concerning pay-per-click advertising and various types of advertisements.
 
  • Grasping the fundamentals of Google advertising
  • Varieties of Advertisements
  • Comprehensive guide for creating a Google Ads account
  • Managing billing and budgeting within Google Ads
  • Significance of Keyword Research and associated tools
  • Exploration of Keywords Research, Match Types, and their Significance
  • Understanding Quality Score and its influencing factors
  • Exploring Ad Extensions
  • Insights into Automated Bidding Strategies
  • Initiating the journey into the Google Display Network (GDN)
  • Overview of Targeting Types – Audience, Demographics & Content
  • Crafting Display Ads
  • Navigating Ads Placements
This module will cover more aspects of digital advertising, from app installs to video campaigns, Google Shopping, and remarketing, with a focus on effective targeting and optimization strategies.
 
  • Understanding the concept and benefits of app install ads
  • Exploring different ad formats available for app install campaigns
  • Targeting Options for App Install Ads
  • Tracking App Installs and Conversions
  • Understanding the importance of storytelling in video ads
  • Setting up targeting options for video campaigns
  • Understanding the YouTube audience and their viewing behaviors
  • Introduction to Google Merchant Centre and its setup
  • Creating a product feed for Google Shopping campaigns
  • Configuring shipping settings for products
  • Creating and managing Shopping campaigns in Google Ads
  • Optimizing product titles, descriptions, and attributes for better visibility
  • Monitoring and improving product feed quality
  • Setting up and tracking key performance indicators (KPIs)
  • Understanding the concept and benefits of remarketing
  • Overview to Performance Max Ads and how to setup
This module will revolve around the concept of social media advertisements.
 
  • Introduction to Facebook and Instagram platforms
  • Connecting Facebook Page and Ad Manager
  • Strategies for Advertising on Facebook and Instagram Ads
  • Live Pixel Setup and Event Configuration
  • Concise Overview of Campaign Objectives
  • Optimization of Campaign Budget and A/B Testing
  • Step-by-step Guide for Interest, Behavior, and Demographics Setup
  • Live Campaign Setup and Audience Targeting
  • Explanation of Key Performance Indicators (KPIs) aligned with Campaign Goals and Objectives
This module will cover the Comprehensive Insights of Social Media Marketing: Content Creation, Influencer Basics, and Doubt Resolution.
  • Exploring Organic Social Media Marketing
  • Understanding the principles of Content Creation
  • Strategies for Audience Engagement
  • Selecting the appropriate Social Platform
  • Fundamentals of Influencer Marketing and identification methods
  • Doubt resolution session on Social Media Marketing and Advertising
  • Crosschecking Work Assignments

Lifetime free access to masterclasses

Get FREE entry for guest sessions too!

honhar

Course Notes & study material

Stressed about balancing learning and taking notes? No worries, I've got your back.

Certificate

Want to certify your learnings?

Okay, but what's more to this?

Free Access to Co-working space for 3 months

Complementary Refreshments

Free Access to Paid Course Tools

Forever Access to Masterclasses

Meet Your Mentors

Kailash Bhatt

COO & C0-founder

abhinov ojha

Team Lead Web Development & Designing

ritika sinha

team Lead Web Development & UI/UX Strategist

sakshi batta

Team Lead - Organic Growth Marketing

deepak pandir

Team Lead Growth & Search Marketing

Purva Rishi

Community Marketing Manager

karan mankotia

Team Lead Social Media & Facebook Ads

vimlesh nautiyal

Team Lead - Google Ads & Lead Generation

Subham Naithani

Full Stack Marketer

tanuja mahant

Head of Human Resources

Shagun Piplani

Senior Social media marketer

prabhsharan

Community Marketing Manager

Glimpse Of Our last Batches

Before you ask!

*The online course module is Being tested internally right now*

This program is tailor-mode for

Who is this program for?

Transform you into a Growth Hacker

Transition to higher-paying positions seamlessly

Establish a unique presence in your competitive landscape

Acquire customers without investing 1000s of $$$

Become the Top 1% of growth hackers

Get world-class clients using growth tactics

Don't do this course if...

You aim to secure jobs without investing effort

You're disinterested in evolving alongside a community of hardworking individuals

You're inclined towards shortcuts rather than mastering essential skills

You're into theories, not crafting your story

You're unable to commit 6-8 hours per week to sessions and assignments

why honhar?

Looking to gain skills that truly set you up for real-world success? At Honhar, we've crafted a one-of-a-kind learning experience centered around hands-on practice, personalized attention, and inspiring talks from accomplished entrepreneurs.

It's not just about attending classes; it's about empowering yourself, We prioritize real-world application, individualized guidance, and confidence-building to prepare students for success beyond the classroom.

4.8

Glassdoor

4.5

ambition box

5

GMB

Backed by the best

The Happy Honhars

Play Video
Play Video
Play Video
Play Video
Play Video

Here’s how life changes
when you shift to the Honhar…

चैट with us

Our Friendly team is there to help.
ask@honhar.in

Visit us

Come and say Hello.
E-287, 6th Floor, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab

Call us

Mon to Fri from 10am to 7pm.
7832879328

    Your Name*

    Your Email*

    Your Phone Number*

    Your Location*

    Select your Batch*

    I'm interested in*

    I'll opt for*

    How did you hear about us?*

    Your message

    https://honhar.in/ 2024-05-23T07:18:37+00:00 1.00 https://honhar.in/enroll-now/ 2024-05-23T07:18:37+00:00 0.80